The Boxer Budget

The Bajaj Boxer ad, features the actor Vivek convincing the other fello to get a Boxer bike with all mod features which fits into his Budget of Rs.26000.
In the first place that fello,the guy who wants the bike, says his budget is 26K which sounds an odd figure to a general Indian consumer,(it did to me).We could have well lived with the fact that he wanted a bike at 30K or pbbly 25K.The ad could have made Vivek say that he saves the 4K , if only the budget was 30K , which is wat an average Indian looks at - Saving Money!
I was told that this is what anti-marketing is all about.You just remember this a li'l too well.I am not getting that bike anyway , so y drive home a negative point. Is that all the ad makers would want?...Make ppl remember ur product and also ensure that they dont buy it?Or has the Indian consumer changed his mind and I've been thinking otherwise!